T321 Resort Marketing Study Assignment

T321 Resort Marketing Study Assignment

The final group project will be a marketing study of the resort that you have decided to develop in your area assigned. The assignment will be a through assessment of the viability of the success of the resort you are planning and will be detailed in a 7-10 page paper (double spaced) that will include the following information.

  1. Introduction of your property
  2. Resort Concept
  3. Theme
  4. Image
  5. Location
  6. Accommodations overview
  7. Recreation facilities
  8. Transportation
  9. F & B overview
  10. Target Market
  11. Key differentiators
  12. Demographics
  13. Current Competitors
  14. SWOT Analysis
  15. Future Forecast
  16. Conclusion

This work will be turned in online in Canvas so please make use of any visual materials to support your descriptions.

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